Pinterest is a social network in which, unlike others like Instagram, you don’t follow people or brands, but rather themes. It is intended to share, above all, photographs and images that are of interest to us. All this content is organized in boards and is what allows it to be located by theme. Currently […]
Monthly Archives: July 2021
333 posts
The success or failure of an SEO strategy is based first of all on choosing the right keywords . If you do not choose your keywords well, either because the competition is excessive or because they do not fit your objectives, your efforts to optimize on page SEO and generate links to your website will be […]
Generating leads is a very important objective in digital marketing strategies, but it is only the first step. To get a lead to become a customer, you will have to monitor the state they are in and nurture the relationship step by step. But without the right tools and strategies, lead tracking can turn into […]
On many occasions, to be successful, it is necessary to stand out from other companies or brands that offer a similar or the same product or service. This is where Brand Marketing or Branding intervenes , an essential tool to achieve the success of a company and to create the image with which the […]
The social network TikTok has become one of the favorites of users, especially the youngest. For brands, it is a great opportunity to increase their notoriety and reach new audiences. As in any other social network, if you want to have a good presence on TikTok, you will have to publish content on […]
The digital marketing approaches era without cookies. Starting in 2022, the Google Chrome browser will join Safari and Firefox and will stop allowing the use of cookies , forcing advertisers to find new ways to reach their audiences. What are the reasons for this change? How will it affect our digital marketing strategies and what solutions […]
The metrics in digital marketing are essential, but the value of numbers alone is limited. We need to be able to interpret them to give them tangible value; in other words, we need to be told a story. And this is where data storytelling comes in . In an age when having objective data is more important than […]
When we think about hiring a multimedia digital signage service or digital signage for our business we must take into account many aspects that go beyond the content we want to transmit. As with other technological products, not all software is the same, nor do all devices on the market offer the same […]
In the last year we have experienced unprecedented changes in online sales . Our buying habits have radically changed and therefore sales strategies should too. New times require a new vision of the current customer that allows us to accompany and interact with them at every moment of the customer journey. Let’s see how to get […]
Online shopping was already very present before the COVID-19 pandemic, but now the habits of online consumers are more entrenched than ever. Taking into account the new reality of ecommerce in 2021 is essential to plan our strategies. For this reason, we are going to see the main results of the 2020 eCommerce Study , carried out by […]
In marketing , as in life, it is important to know yourself, but also those around you. And because of that, no strategy is complete without a thorough analysis of the competition. The competitive analysis is to evaluate all aspects of the marketing strategy of your competitors: how to promote their products and services, the functionality […]
Hubspot is one of the most comprehensive marketing solutions on the market. Normally we have it associated with the automation of actions, but it also has a sales part behind that helps us to centralize all the information about current and potential customers: Hubspot Sales . The objective of Hubspot is to centralize the tasks of the sales team […]
The email marketing is to send one or more emails in bulk to all contacts. There are several types of campaign depending on the objective you want to achieve, but at general levels it is a way to maintain a relationship and interact with contacts, increase sales and inform. Well, did you know that […]
Instagram currently has almost 1,300 million users spread throughout the world, making it one of the most used social networks in marketing strategies. More and more companies are launching advertising on Instagram with the aim of making the public know the brand, its products or services. However, in a social network as crowded as Instagram, not everything goes to stand […]
The YouTube search engine works in a very similar way to Google, which involves doing SEO campaigns to improve positioning and increase the number of views. This means that even if it is audiovisual material, it is necessary to write well to position. So in this article we are going to give you the keys […]
The automation is a key trend in inbound marketing . Given the amount of traffic and data we handle today, it is very important to have automated processes that help us manage everything and not miss any opportunity. But processes can be very complex, and traditional automation tools fall short. This is where machine learning and artificial […]
Is your SEM strategy limited to Google Ads? If the answer is “yes”, you may be missing opportunities to improve the reach and results of your campaigns. In the Spanish-speaking world we are used to thinking that Google is the only search engine, but the truth is that there are other SEM solutions […]
The year 2021 brings us interesting innovations in web design , which will help us improve the user experience and enhance personalization. There are currently two billion web pages in the world. Only if you combine technology with new trends in design will you be able to stand out from the crowd and […]
TikTok is one of the fashionable social networks and it is estimated that it has almost 700 million active users per month around the world. This has made many companies that used social networks to advertise interested in it. However, the success of TikTok also makes it essential to make the most of the platform’s resources […]
2020 was anything but typical. Virtually all sectors were affected by the events of the year, and that includes mobile app downloads. The COVID-19 pandemic has had a huge impact on our digital habits and the most popular apps of the year. But marketing is still as important as ever, so you need to know […]
The conversion attribution is one of the most complex challenges of the digital marketing . We live in a multi-channel and multi-device environment, and that makes it very difficult to know which channels or which actions are generating results. As marketing pioneer John Wanamaker said many years ago, “Half of the money I spend on advertising […]
We have known for a long time that marketing is not rational, or at least that rational arguments must coexist with emotional factors. Aristotle already said it millennia ago: pathos, or resort to emotion, is one of the keys to convincing the public. And if we are going to communicate through emotions, the first thing […]
Keeping up with trends in digital marketing is a fundamental part of our day to day as marketers. And for this, there is an essential tool: Google Trends . Google Trends is a free Google resource that allows us to know at a glance what terms users are searching for. We can use it to plan […]
Social networks are key within content marketing (or vice versa), since it is the channel through which a company or brand can make itself known, in addition to maintaining a relationship with customers. However, being present on social networks does not mean creating content and publishing it on all platforms, since each one has an […]
Betting on inbound marketing is one of the best decisions you can make for the future of your brand. This methodology not only helps to generate leads and sales in the short term, but it is at the base of a solid brand presence and a better relationship with the client. But planning […]
If you want to learn more about marketing and don’t know exactly where to start, we advise you to take a look at the marketing books that we recommend in this article. Do you want to download the first chapter of our book Inbound Marketing: the definitive guide for FREE ? If you like it, then you can buy […]
If you want to learn more about marketing and don’t know exactly where to start, we advise you to take a look at the marketing books that we recommend in this article. Do you want to download the first chapter of our book Inbound Marketing: the definitive guide for FREE ? If you like it, then you can buy […]
