Are Green Washing and Social Washing good practices for your company

From the well-known image washing. Two marketing techniques. Or strategies are born. Green washing and social washing . These strategies seek to .Sell a socially accepted idea. Of ​​your company or product. When the reality is different from. The image they show. The purpose of these two. Practices is not to add value. To the brand but to grow sales. This can jeopardize the image. Of the company and make. It more difficult to meet .The expected objectives. Index of contents social washing. What is it social. Washing consists of implementing a .Social marketing strategy with emotional. Advertising campaigns. When the reality of the values ​​of. That company are completely opposite. These campaigns show.

sustainable features to products that

The company’s concern regarding issues such as racism. Women’s empowerment or lgtbiq+ visibility. The link with the cause is usually purely. Aesthetic. Companies that carry out social washing tend to join movements like #blacklivesmatter but avoid inclusion and diversity in their teams. They sell a product saying that 20% of the proceeds will go to social causes, but the company’s  Romania Phone Number production is based on exploitation to benefit its wealth creation. In times of pandemic, it has been possible to see campaigns that talk about family reconciliation when this is not an option for their workers. Greenwashing, what is it? The term “Green washing” was born in the 1980s, although in the 1960s there were already cases of advertising to clean the image of brands noted for their environmental impact. These practices are a painful transition to a sustainable economy.

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As with social washing, it is a marketing strategy. This consists of showing an ecological, sustainable and respectful face with the environment, when in reality it does not exist. The canadian consulting firm terrachoice classified seven ways to identify greenwash under the name. The 7 sins of green washing. Sin of the hidden undercurrent: a product is sold as green. Based on limited characteristics and ignoring other important environmental issues. Sin of lack of evidence. Their environmental propaganda is not backed up with data. Sin of imprecision: use of unspecific words that cause confusion. Sin of worshiping false labels: use of labels that appear certified and are actually created by the company itself.

 

 

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