This position requires a tremendous learning capacity the platforms and media we work with are updated at dizzying rates, we have to quickly grasp these changes to be able to integrate them into our routine and offer the best customer service. As previous knowledge, you must know the field of […]
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It can be a good attraction to have them as an image of your campaigns and perhaps potential users will not find it so intrusive to see their favorite “celebrity” among the native posts. . Analyze Finally, test what you do and what the competition is doing . Test different […]
Include connecting elements in your images and videos color palette, composition style, graphic design . Good design Build well designed ads that reflect quality. They don t need to be a super expensive production, but they do need to inspire people with an interesting and artistic style. Photographic and Video […]
Do not take the user to a Home page that does not have any calls to action and that can mislead the client, for example. Our recommendation is that the ad links to a landing page or landing page where it is clear what action you want it to do, […]
Of course not, since you will have to be clear about a series of Best Practices to achieve a strategy as perfect as possible and thus be able to achieve good results. In the previous article I wrote a guide with the main elements that you need to know about […]
Therefore, whatever position you work in marketing, you should create a Feedly to keep up to date with everything and continue training. You will always find interesting content and learn things about the sector that you probably didn t know about. There are thousands of blogs with tutorials, guides, resources, […]
The solution is clearly Feedly Spend some initial time creating an organized feed with industry quality traffic sources , and this will later be of great help. From then on, every new blog you find interesting tries to incorporate it. So that over time you will have a collection of […]
Twitter offers us the following objectives for its campaigns Get Followers Get Website Clicks or Conversions Get Interactions on a Tweet Get Installations or Interactions in Applications Get Leads on Twitter Get Video Views Or, finally, a custom goal for cases where we don t want to stick to any […]
This may serve you to “jump on the bandwagon” and try to make it similar or to decide to differentiate yourself and create content that is not being done and with a new style. At the same time, you can also use it as a channel for documentation, information and […]
Advertising on Linkedin Base on our experience as an advertising agency on Linkedin, we see that it is still a field to be explore by many companies. This advertising has a very interesting segmentation capacity for business purposes. It can be segmente basically by position and business function, by company […]
Include the logo in an acceptable resolution The logo of our company is like our photo It s not worth putting just anyone. The logo with good resolution, and a size adapte to the linkedin profile will make people find your company more attractive. is worth a thousand words, so […]
I ask myself this question every time I want to find a person in the professional environment on Linkedin, either to look for new talents for Digital Menta or to contact marketing or sales managers with whom to talk to find new job opportunities. Therefore, today I am going to […]
Our budget for advertising on Twitter At this point we must introduce what is the budget we have and choose the price model . Here we will establish the daily amount of investment that we want to maintain in advertising on Twitter. so that when this budget is reach, the […]
Users use the network to talk about what worries them and to find out what is relevant at that moment, either through trends or the people or brands they follow. This offers brands a great opportunity to connect with their target audience and, thus, increase awareness and engagement, as well […]
This will be the new structure Clicks with conversion Number of clicks that result in at least one conversion. Conversions Conversions that come from conversion actions that have the optimization option enable. Cross device conversions conversions that occur on a different device than the initial click All Conversions Sum of […]
Titles and descriptions are used to match search terms to products so creating meaningful titles and descriptions is critical. Include relevant attributes in the description at the beginning brand, size range, material, color, etc. Descriptions with a minimum of characters without repeating unnecessary keywords Image quality is very important in […]
Targeting and bidding Only show ads to users on your remarketing list. Important In order to start using RLSA, at least , cookies are needed. Remarketing and RLSA with Google Analytics How to do it? If your client uses Google Analytics you can use Remarketing without adding any additional tags […]
A new type of Adwords campaign is emerging that will only be display on mobile devices and whose only Call To Action is receiving a call. What are the benefits of these campaigns? Greater control in call settings Simple and easy implementation simple reports Guarantee that it will only be […]
What does this mean in terms of Adwords? Mobile drives new leads and conversions . of Smartphone users search for products or services from their mobile phones. And the most relevant data to take into account of users take the first search. And research step on their mobiles and then […]
For YouTube, an example of a campaign name in an account with a typically valid structure would be Creativity Extra Make sure your video ad contains these minimums In future articles we will talk about other aspects of advertising on YouTube such as the most realistic and achievable advertising objectives, […]
Facilitate adjustment of audience data It is very advantageous that each targeting can be manage at the ad group level. This way we can attribute your own CPC according to your level of competition, interest for us and probability of success. You can also have a unique call to action […]
A Buyer Persona is the definition of a “personality archetype” that encompasses a good percentage of the fans and users of a product or brand. To define it well, it is necessary to include your age, gender, profession, purpose in life, your day to day, how you spend your free […]
So far today s article We hope you have found it useful and that. You start applying these tips that we have provided you from now on. Do you have more ideas to improve a Landing Page? Do not hesitate to comment and give us feedback. campaign on YouTube through […]
Benefits of your proposal It seems obvious, but sometimes web pages and landing pages are unconsciously lost in long innocuous paragraphs from which one has to extract the “top selling points” of the offer. Your user will have little desire to read. You have already made it clear to them […]
We ve read studies that show colors work better than others, but we re sure you can t generalize about which color will increase your chances of conversion . a positive sensation, it will motivate us to click. but what if our corporate color palette is green? Perhaps, by designing […]
It is neither more nor less than the headline that describes what we are offering our user. Depending on the type of our product or service, our headline can have one form or another a concise and simple description, a slogan, a question. At Digital Menta , before creating a […]
Hero shot of a Perfect Landing Page . “Main Headline” or main owner . Call to action or Call to Action . Its shape and color . Your position . Your message . Why you? Benefits of your proposal . Social proof Testimonials . Hero shot of a Perfect Landing […]
