The Best Google Tag Manager

Want an easy way to install Google Tag Manager on your WordPress site?

Google Tag Manager (GTM) allows you to add and update different tracking codes on your website. The best part about this tool is that you don’t have to mess with your website’s coding to start tracking advanced data. However, if you’re new to the subject, GTM can be difficult to use as there’s a steep learning curve.

We use a much easier way to track advanced stats in WordPress and we’re going to share it with you today.

To begin with, let’s understand what Google Tag Manager does.

What is Google Tag Manager?

Google Tag Manager (GTM) is an ideal tool austria phone number library for marketers, bloggers, SEO experts, and website owners who want to monitor different aspects of their websites. It allows you to go beyond the data available in Google Analytics.

A tag is a piece of code or tracking pixels created by third-party tools. When added to your website, it tells Google Tag Manager what to do.

So, for example, you can use tags from Google Adwords, Facebook, and heatmap tools. The tag tells GTM what to track, for example:

Page views
Link clicks
Scroll depth
Form Submissions
Custom events

With GTM, you can track events like PDF downloads, button clicks, and outbound link clicks. There are a ton of things you can do with this tool, and it’s pretty awesome.

Why use an alternative to Google Tag Manager?

Google Tag Manager has a huge learning curve. Any misstep can result in inaccurate tracking.

You also need to be careful about the number of tags you add so as not to overload your site with extra snippets of code that can affect page load times.

To get started with Google Tag Manager, make sure you’re signed up for a Google Analytics account.

You can use our guide:

How to Set Up Google Analytics 4 in WordPress . In case you want to set up Universal Analytics, we don’t recommend doing that right now. Here’s why: Google Analytics 4 vs. Universal Analytics .

Next, you’ll need to sign up for a Google Tag Manager account. You’ll then need to enter your information and select your preferences.

Once you sign up, you’ll receive two tracking code snippets that you’ll need to manually insert into your WordPress site’s coding. You’ll need to access your header.php file to insert this code.

If you don’t know how to do this, we recommend using a plugin like Insert Headers & Footers or WPCode to easily access the code on your site where you need to paste these tracking codes.

The first code needs to be added to the Header box and the second to the Body box.

Once you save your changes, you can start using Google Tag Manager. You’ll need to go to your GTM dashboard to install new tags and start tracking new data.

There’s a Tag Manager to organize and optimize your tags.

It also supports version control, third-party and community-developed tag templates, and security features.

You can also use Tag Manager to add and update Google Ads, Google Analytics, Floodlight, and third-party tags.

The best way to learn about GTM is to use seo link building for dentists and dental websites online tutorials. These will help you familiarize yourself with your GTM account so that you can make full use of its functionality. You’ll learn all about data layer variables, tag types, marketing tags, triggers, tracking IDs, Facebook pixels, GTM container code, and more.

You’ll also want to learn how to use Google Tag Assistant Manager. This is an extension for troubleshooting Google Analytics tags, GTM tags, Google Ads, and more.

If you’re a beginner or simply don’t have any coding knowledge, this can be very complicated and stressful. Whenever you’re making changes to your website’s coding, make sure to back it up . A small mistake can result in a broken website.

You should also make sure that when you collect personal and customer data, your website is GDPR compliant. See more: 11 Best GDPR WordPress Plugins to Create a GDPR Compliant Website .

While Google Tag Manager lets you track new data, there’s a much easier way to do the same thing. You can avoid copying and pasting code and figure out how to use GTM. Below, we’ll share the process we used, which is much simpler and awesome.