marketing, commonly known Argentina Phone Number List in Spain as search engine advertising or search engine advertising. It is also common to find it as Keyword-Advertising or simply PPC, from English Pay per Click, referring to the payment Argentina Phone Number List system used. SEA strategies take care of advertising that appears in search results and on associated pages, as opposed to SEO, which seeks web optimization through content strategies. In any case, search engine advertising includes sponsored links that appear Argentina Phone Number List above, below or to the side of organic results, and not just on Google. Also Bing and Yahoo offer this type of ads and in all cases it is an important source of income for search engines, if not the largest.
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How does the SEA work? Real Time Bidding Argentina Phone Number List The working principle of search engine advertising is quite simple. Before publishing an ad in the most used search engines, keywords are defined that correspond Argentina Phone Number List to the search terms that Internet users use to reach this or other pages with a similar theme and that are relevant to the advertising page. The set of keywords developed is used to create the advertising texts and, finally, the price that the company is willing to pay for each click made by users is set. The ad is published if the bid made exceeds the offers of the competition. Most of the work of an SEA specialist takes place before and after a campaign. Previously, in addition to setting budgets and defining the scope of the campaign,
Alternatives to Google AdWords
it is convenient to optimize the landing pages Argentina Phone Number List where they will direct the paid links. Once the campaign is launched, its performance will need to be assessed and, if necessary, ads or bids optimized. Before a campaign Argentina Phone Number List achieves the desired result, several tests are often necessary to adapt the advertising text and limit the number of keywords. What are the costs of the SEA? In itself, inserting an ad in a Argentina Phone Number List search engine does not entail any expense. In this system, the advertiser only pays when an Internet user clicks on the ad that takes him to the advertiser’s landing page –