The e-commerce industry is also one of the industries that Generation Z is eager to invest in. With the pulsation of current events and the volatility of technological development, there is a lot of room for creativity. Taiwanese e-commerce companies such as PChome also provide a stage for young people in terms of creative ideas. For example, the winning works of the Times Golden Calf Award this year are from the team of the Department of Commerce and Design of Zhongyuan University. Taking PChome’s existing heart etiquette as the theme, they planned the “August Heart Etiquette, Good Week 8!” marketing plan to re-evolve PChome’s heart etiquette! This year, PChome’s heart etiquette, which is entering its fourth year, is a festive schedule that combines the three important festivals in August, Father’s Day, Qixi Festival, and Zhongyuan Festival.
Creating festivals with marketing strategies also establishes PChome’s brand image.
The team from Central Plains University integrated their own observations on the society, and added Stray Animals Day and Grandparents Panama Phone Number Day to the Heart Ritual in August, and finally returned to the gift of “Love Yourself!” which not only fully conveys the concept of heart ritual, but also develops Your own creativity won the favor of the judges. E-commerce provides a stage to inspire young people to be creative, so that Generation Z can change from “love this brand” to “want to be a part of this brand”, and also want to see their wild ideas reflected in brand marketing, bringing new ideas to the industry thinking. The Times Golden Calf Award this year joins hands with PChome to launch the Marketing Planning Award under the theme of “Heart Etiquette” for the e-commerce festival.
Photo Credit: Popcorn Digital This year, the Times Golden Calf
Award teamed up with PChome to launch a marketing planning award with the theme of “Heart Etiquette” for the e-commerce festival, turning the new thinking of e-commerce together with Generation Z. PChome sees the advantages of young people’s bold innovation, and continues to cultivate young people’s e-commerce industry capabilities. This year, it has also continued to expand its well-established intern recruitment plan, so that young people can get close to practice and find opportunities to make use of their applications. According to PChome statistics, a total of more than 1,800 resumes were received this year, nearly 20% more than last year, including students in different fields such as business management, finance, asset management, foreign language and communication, highlighting the importance of e-commerce among young people in Generation Z.